KINGSTON, Jamaica - A key player in the international animation industry
is encouraging Jamaican youths to think seriously about starting their
own local animation businesses.
President and chief executive officer
of the Canadian-based, Toon Boom Animation, Joan Vogelesang, said
entrepreneurship is the way to go. “Think in terms of being
entrepreneurs and try to find a way to hook into that international
network that is out there. It doesn’t have to be a big company, it can
just be two or three of you coming together,” she advised.
Vogelesang was speaking this morning (October 24) at the inaugural staging of the ‘I Believe’ National Youth Consultative Conference held at the Jamaica Conference Centre, downtown Kingston.
Vogelesang, who attended high school in Jamaica, said her dream is to
see a vibrant and active animation industry established in the country,
and has vowed to work with the Government and other stakeholders to make
this dream a reality.
Her company, Toon Boom Animation, is a digital content and animation creation software
company, present in over 122 countries across the globe and has helped
to develop major animation sectors in countries such as India.
She said the US$222.8 billion animation industry continues to evolve and
there are endless opportunities for Jamaica to tap into the sector.
She then encouraged those young persons present to take an interest in
the industry, to get educated and trained in the field of animation, so
that they can take advantage of the many opportunities when they arise.
“We need to make sure that we can adapt to the quality and the timing
of the industry. We need to develop qualified manpower based on the
principles of animation, because when the productions come in…we are
going to need hundreds, if not thousands of people ultimately, to fill
the jobs that are going to be required in this sector,” she informed.
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