Image: The New Yorker
On this day in 1955, American fast-food pioneer Ray Kroc opened the first McDonald's franchise in Des Pointe, Illinois. He launched an enterprise that would eventually become the largest global fast-food chain.
Ray Kroc’s approach was nothing short of revolutionary. His vision to franchise McDonald’s on the condition that the restaurant owners personally manage their locations laid the groundwork for a consistent customer experience across every branch. By instituting comprehensive training programs for these owner-managers and prioritizing automation and standardization, Kroc ensured that every McDonald’s restaurant operated with efficient, assembly-line precision. This model not only propelled McDonald’s to rapid growth—from just three stores in 1955 generating $235,000 in sales to a multi-billion-dollar enterprise decades later—but also set a revolutionary benchmark for the fast-food industry as a whole.